By Staff
If you'd like your business to stand out and not blend into the crowd, the upcoming presentation by Joyce Ignasiak, marketing manager for Huntington Bank, was designed specifically for you.
Vickie Phillipson, program director for the Greater Dowagiac Chamber of Commerce and Downtown Development Authority, said Ignasiak will be the keynote speaker of the Chamber's Business After Hours social gathering on Wednesday, Oct. 18.
The event, which is open free of charge to members of the Chamber of Commerce and to the public, will be held at Huntington Bank from 5:30 to 7 p.m.
Ignasiak will present a 20- to 30-minute lecture, "Brand or Blend," as guests learn marketing strategies to differentiate themselves and their business.
Her presentation begins at 6 p.m.
Phillipson said guests will also enjoy wine and hors d'oeuvres and will have the opportunity to network with fellow business owners before and after the presentation.
Ignasiak recently joined Huntington Bank's regional headquarters in Grand Rapids as its marketing manager. Prior to that she owned and operated Velocity Property Marketing, which was designed to assist builders and developers market their new housing communities throughout Michigan.
Ignasiak has also worked in the marketing and advertising industry for several years in a number of different capacities, from art director to account executive.
She specializes in developing and executing strategic marketing plans and creating brand identity programs. To place your reservation to attend the free Business After Hours, call the Chamber of Commerce at (269) 782-8212.