Blu-ray players shoot to top of holiday gift list for 2008

Published 6:24 pm Monday, December 22, 2008

By Staff
UTICA, N.Y. – Zogby International Dec. 19 released new survey data showing that among more than a dozen home electronic gift options, High Definition Television (HDTV) owners found a Blu-ray player to be one of the most exciting gifts of the seson, second only to another HDTV.
Also, according to new statistics from Red Hil, for the week ending Dec. 6, 2008, Blu-ray software sales topped 1.7 million units, nearly 300,000 more units than Black Friday week, accounting for nearly $50 million in consumer spending.
The research found that when asked how excited they would be to receive one of the top home electronics items on the market, respondents were most excited about the prospect of receiving a Blu-ray player as a gift this holiday season, second only to an additional HDTV.