NILES — After a busy week, sometimes spending time in line at the grocery store can seem like the last thing people want to do. Starting this week, however, Niles Martin’s Super Market customers could have groceries delivered right to their door.

The service, called Groceries to Go, launched Monday and gives customers the option to order their groceries online or with a phone app. For a fee, they can have the groceries delivered to their doorstep or pick them up at the curb of the grocery store.

Krista Wentt, director of marketing, said the service aims to provide a “convenience factor” for an array of customers.

“We decided to offer this service in Niles because customers have been asking for it,” Wentt said during a phone interview from Martin’s corporate office in South Bend.  “It’s a way we can ensure that customers’ lives are easier and simpler.”

Martin’s partners with a service called Dine In to deliver the groceries to customers’ homes. The cost of home delivery is $14.99. For curbside pick-up, the price is $4.99 per shop.

To order, customers create an online account at martinsgroceriestogo.com or download Martin’s Groceries To Go phone application. Then, customers select a store location and build their shopping list and choose whether they want delivery or pickup. Orders can be received as early two hours after the request for pickup and as little as three hours for delivery. The orders must be in by 3 p.m. for the same-day pickup or delivery. All major credit cards, EBT, and Martin’s gift cards can be used to purchase the items. Debit only cards are a form of transaction not accepted at this time.

Wentt said the business expects the service to make customers with busy lives’ easier. 

“They don’t necessarily have to spend precious time shopping the aisles. We, of course, want customers to come in and shop, but we understand that customers have busy lives,” she said.

Martin’s has offered the service to customers in the Indiana market for about three years. Groceries to Go was initially launched as a click and collect curbside service out of the Heritage Square location in Granger, Indiana.

“Since then, we have grown the service to not only include click and collect services but also to include delivery,” Wentt said.

Though the service is new, Wentt said customers have already expressed excitement about the service launching in Niles. While Wentt said she could not share the number of South Bend customers that use the service, she said the corporation expects it to appeal to a broad demographic.

“Frankly, it appeals to every customer,” Wentt said. “It appeals to the younger mom. It appeals to the working professional with teenagers and a two-parent working household. It appeals to an elderly population that may not be able to get out and about as much as they used to.”

Those interested in learning more can visit martinsgroceriestogo.com.