Niles smoothie shop expands to Cassopolis
Published 9:15 am Thursday, June 7, 2018
CASSOPOLIS — Anyone who steps inside of MI Nutrition in Niles will immediately notice the vibrant and colorful walls. Look to the left, and there is bright orange. Look below that, and there is mellow green.
Soon, a similarly designed shop that also sells smoothies, teas and aloes will open in Cassopolis.
“It will look a little similar to this,” said Lisa Demeulenaere, the shop’s owner. “I’m going to change up the colors a little bit, so I’ve already started to think about what I can do a little bit differently, but keep the vibrant look. The menu will be similar, too.”
MI Nutrition has been open for nearly a year in Niles off of U.S. 31. The new location will be on Rowland Street, near the Cassopolis Post Office. Demeulenaere says it will be called “MI Nutrition Cass.”
The location in Niles currently serves more than 70 smoothie flavors, which meet a wide variety of sweet categories. It has flavors for “chocoholics” such as rocky road, brownie batter and chocolate banana; for candy cravers such as Butterfinger, snickers and peppermint patty; for fruit lovers, such as banana split, orange pineapple banana and blueberry coconut and many more.
The smoothies come in 16-ounce cups that Demeulenaere says contain between 200 to 250 calories.
“They’re low calorie, high in protein,” she said. “We basically [just] use the Herbalife products. We add a couple of other products to flavor them up with the specific flavors. There’s some fruit we add into them. Some sugar-free pudding. Some sugar-free syrups. Our teas are herbal teas, so they have caffeine and antioxidants in them. We have like six different flavors of tea: lemon, peach, raspberry, chia, cinnamon and original.”
She says that she expects the store to be open, at the earlies, in July and at the latest in August.
“Once it’s registered with Herbalife, I’m going to kind of network with the health department to find out what obligations I have to meet and we have a little bit of renovating of the building — so just depending on how all of that falls into place,” she said.
Demeulenaere says she is excited to bring her products to a town like Cassopolis, especially because of how much effort the local community is putting into it to make it a great place. Examples of this are Imagine Cass and the student-run coffee shop, which is still in development.
“I thought this would be a great time to get in [Cassopolis] and watch the excitement for the city itself,” she said.
Currently, the shop’s main source of marketing is social media, which she uses to promote deals and spread the word about her products.
“This has really taken off [in Niles]. … We’ve had a lot of people who have been coming in here and they’ll be like, ‘I heard about this on Facebook,’ so that’s been probably most of our marketing as far as advertising, our location and what we have,” she said. “The smoothies actually taste amazing. A lot of people who are trying the protein shakes nowadays is that they’re feedback is it’s chalky. We believe we’ve got a great product and I don’t get that chalky flavor out of anything that we sell.”
Once she is open in Cassopolis, Demeulenaere’s hope is that people are excited and want to check out her shop. She also wants to bring value to the community.
“I just encourage everyone, once we get open, to come in and try one smoothie,” she said. “I’m hoping that I can bring some value to [Cassopolis] and it becomes something that turns out great for [the city].”