BENTON HARBOR — On Saturday, Feb. 3, the Women’s Business Center at Cornerstone Alliance will kick off the first session of one of its most popular workshops, Blueprint for Success: The Fundamentals of Marketing. Led by experienced professionals from local agencies, this four-series workshop is designed to help area small business owners craft a winning marketing strategy to stand out in today’s competitive marketplace.

This series combines the knowledge of marketing fundamentals with hands-on workshops to develop marketing collateral including a logo, website and promotional pieces. Blueprint for Success provides participants with tangible pieces they can utilize right away to leverage their businesses’ competitive advantages.

“We are excited to offer the Blueprint for Success series again in 2018,” said Margaret Adams, Manager, WBC. “This workshop is not only a great opportunity for small business owners to have access to local marketing experts who can help build their brand, but an incredible value at $250 for the entire series. These classes fill up quickly so we encourage participants to register as soon as they can.”

Below is a description of each session:

Saturday, Feb. 3: The Fundamentals of Marketing

This course kicks off the Blueprint for Success series. Participants will create a marketing plan and a creative brief to use when developing marketing assets for their businesses. This class is mandatory for the subsequent workshops. There are 30 available seats for this course.

Saturday, Feb. 17: Logo Design Workshop

With the guidance and assistance of professional graphic designers, participants will create a company logo for use on their website, social media, signage, communications and other marketing collateral. There are ten available seats for this course.

Saturday, Feb. 24: Website Design Workshop

Participants in this workshop will use a content management website platform of their choice to create a home page and a landing page with assistance from web designers. During this workshop, participants will receive the skills needed to finish their site independently. There are ten available seats for this course.

Saturday, March 3: Promotional Marketing Workshop

Participants will discover techniques to drive new and repeat business. With support from graphic designers, they will also create branded marketing assets for use in raising awareness of their products and growing their businesses. There are ten available seats for this course.

For more information on this workshop series, please contact Margaret Adams at (269) 925-6100 or email her at madams@cstonealliance.org.

The deadline for registration is Jan. 29. All classes will take place at Lake Michigan College, 2755 E. Napier Ave., Benton Harbor, MI, Room B-307.

Participants are encouraged to sign up for all four courses to receive the maximum value of the series. Cost: $250 for entire series of four courses; or $65 per class. To register online, visit: cornerstonewbc.com/classes/info/131.