Throughout October, the stylists of downtown’s Mane Attraction are offering customers a way to support local cancer patients — and look stylish while doing so.

From now through the end of the month, visitors to the Front Street beauty salon will be able to purchase a pink hair extension for $10, which employees will place in their client’s hair. The proceeds of the sale will benefit Cass County Cancer Services, which provides monetary support to county residents battling cancer.

The Dowagiac business has been offering the fancy fundraiser for the last eight years in coordination with the national Breast Cancer Awareness Month, said owner Jimijune Fryman, who has operated the Mane Attraction for the past 10 years. With the business already offering pink hair extensions, Fryman and her staff figured it was simple way of giving back to the community, especially since the color pink matches the pink ribbons that have become synonymous with breast cancer awareness.

“We have clients who have struggled with cancer, and are now in remission,” she said. “Everybody knows somebody who has been affected by cancer, which is sad.”

Fryman is one of those people. Her mother, Ronda, once battled breast cancer, and has been in remission for the past six years.

Since introducing the fundraiser, the business has seen a regular supply of customers, as well as new ones, try out the extensions and show their support for the cause.

“One of the attorneys in town stopped by recently, and even he got an extension,” Fryman said.

Last year, the salon sold between $250-300 worth of pink extensions during October, Fryman said. They are on pace to match or surpass those sales this year, already selling nearly $300 this year, she said.

Proceeds from the Mane Attraction’s special will remain in Cass County, as opposed to many cancer fundraisers that donate money to national nonprofits like the American Cancer Society or the Susan G. Komen organization, Fryman said.

“We were doing that for a while, but then we chose to give back to the county instead,” she said. “Now we know where the money is going.”

Customers interested in purchasing the extensions are encouraged to walk in and request them; no appointment is necessary, Fryman said.

“It’s a pretty simple process, and it’s for a good cause,” she said.