BROOKLYN – Sunday morning Michigan International Speedway announced its title sponsor for the August race.

The pairing couldn’t be more perfect.

Pure Michigan will be the title sponsor in the second of two races in the Irish Hills area of central Michigan.

“This partnership will bring our Pure Michigan message to millions of NASCAR fans nationwide who will be watching the Pure Michigan 400 on ESPN as well as the tens of thousands who come to Michigan International Speedway on race days,’’ said Michael Finney, President and CEO of the Michigan Economic Development Corporation.

The deal is just for one year, but track president Roger Curtis believes it will benefit both sides.

“The key to successful partnerships is finding organizations which have similar goals. Michigan International Speedway and the Michigan Economic Development Corporation want people to come to this state and see all the wonderful things it has to offer – beautiful landscapes, fun activities year-round and awesome NASCAR racing,” Curtis said.

One of the Pure Michigan campaign’s main goals is to attract more visitors and investments to Michigan. The title sponsorship of the Pure Michigan 400 will introduce the Pure Michigan branding message to 75 million NASCAR fans nationwide. This follows the $11.5 million Pure Michigan national cable television advertising buy on the air from March 14, 2011 through early July.