DALLAS — TicketCity, one of the nation’s most successful companies in the secondary ticket market, has been named title partner for the new post-season college bowl game to be played in Cotton Bowl Stadium.

The inaugural TicketCity Bowl, scheduled for New Year’s Day will feature a matchup between two powerhouse conferences, the Big Ten and the Big 12.  Kickoff for the first-year bowl will be noon.

TicketCity was established in 1990 by Cohen, who became involved in the business — as a college student at the University of Texas — two years prior to opening his company.

Tickets for the TicketCity Bowl range from $25 to $75 and are available to purchase online at www.ticketcitybowl.com.