By By JOHN EBY / Dowagiac Daily News
Have you caught Matthew Boyer's nationally-televised turn as Quiznos spokestot Baby Bob yet?
Tonight the commercial with Matthew in a sidecar was scheduled to be shown during NBC's "Tonight Show," "Law and Order Trial/Jury" and "Dateline" and twice during ABC's "20/20."
On Saturday, Fox will play the ad during baseball. It will show twice during the NBC "Nightly News" and appear in the July 23 episode of "Big Brother" on CBS.
Matthew will be in even heavier rotation as the media blitz intensifies Sunday, July 24: "Dateline Sunday" (twice), "Law and Order CR" and "West Wing" on NBC; and "Desperate Housewives" (twice), "Extreme Makeover" (twice) and "Grey's Anatomy" on ABC.
His 2 1/2-year-old brother Michael even recognized him and said, "Momma! Matthew on TV!"
Matthew, of LaGrange Park, Ill., is the grandson of James and Cynthia Wardlaw of Sister Lakes.
Wardlaw said his daughter was taken by limo to the Universal lot in Santa Monica.
A baby stunt double dressed like Matthew wore the same outfit while the sizable crew set up shots.
He waited in his trailer until the call came for his closeup.
Growing up on Garrett Road, Rebecca Boyer, a 1986 Union High graduate, went by Becky Wardlaw.
She and her husband Mike live in the Chicago area with their sons.
They sent Matthew's picture in "just for fun."
In May Matthew crawled off with the "People's Choice" award based on Web site voting in the sub chain's Casting Call contest.
In a second commercial he appears to ogle wine country hotties in a Lamborghini.
Special effects - like "Mr. Ed," the "talking" horse, his grandpa said - simulate the 9-month-old baby's dialogue.
While the $30,000 college scholarship announced on "Fox and Friends" in New York went to a little girl, Matthew earns a commission every time a spot airs that is deposited in his account until he turns 18.
The nearest Quiznos is in South St. Joseph.